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The bottom line with any design, is how well it works with real users, and the only way to know this is by testing your pages with them often.
The CKY conversion rate optimiser (CRO) system uses our specialised multi-variant testing tools to apply methods such as Taguchi testing to your website to statistically test not one but multiple variables – economically and in a relatively short time.
Taguchi methods are statistical methods developed by Genichi Taguchi to improve the quality of manufactured goods, and more recently also applied to engineering, biotechnology, marketing and advertising.
With specialised Taguchi testing software, each unique visitor to the site sees the landing page with a different combination of the elements being tested. Results are measured, tabulated and analysed. Reports are generated to show which headline pulled best, which lead paragraph pulled best, which visual pulled best, which is the best combination and so on.
The advantage is that you test multiple versions of many variables in landing page performance, not just two versions of one variable, as is usually the case with traditional A/B split tests. Therefore, conversion rises incrementally for each variable: e.g., a 20 percent lift in orders for the best headline, a 17 percent increase in conversion for the best hero shot and so on. By incorporating the winning versions of all variables tested in the final landing page, Taguchi testing can double, triple, even quadruple the conversion rate of your website pages.
Testing elements can include:
- Headlines
- Sub-Headlines
- Lead Paragraphs
- Photographs
- Guarantees
- Call to Actions
- Bonuses & Special offers
- Bullet Copy
- Whole Template designs
At the end of the day its all comes down to maximising the profit out of every visitor that hits the page. The higher you convert, the more leads you get, the higher you can invest in traffic, and the higher market share you can take.
If you want to learn more about the opportunity for turning more clicks into profits than anyone in your industry then Contact us for a Free Online Opportunity Analysis Now
