social media |

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• cro |
• persuasive web design |
• profitable ppc |
• seo |
• social media |
• iphone applications |
• photography |
• design

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Social Media Marketing (SMM) is a term that describes the act of using social networks, online communities, blogs, wikis or any other collaborative Internet forms of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook, Flickr and YouTube.

Social media marketing has three important aspects: (Wikipedia.com)

1. Creating buzz or news worthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature. Buzz is the piece that makes social media marketing work. It replicates a message, not through purchase of an ad, but through user to user contact.
The message does not necessarily have to be about the product; many successful viral campaigns have gathered steam through something funny or interesting, with the company logo or tagline included.

2. Building ways that fans of a brand or company can promote it themselves in multiple online social media venues. Fan pages in Twitter, MySpace or Facebook are exactly this. This is a great method for those who mistrust traditional advertising and depend more on word of mouth marketing.

3. It is conversational. Social media marketing is not fully controlled by the organization, it allows for user participation and dialogue. Potentially a badly designed social media marketing campaign can backfire on the organization that created it. That is the reason that SMM campaigns must fully engage and respect the users.

CKY works with companies to compose ways to connect and communicate with their respected audiences through social media marketing by creating buzz campaigns to increase viral interest around their brand or simply advertise on social networks for quick and easy reach that drives profits.

If you want to learn more about the opportunity for making noise in social media and get more targeted prospects than anyone in your industry then Contact us for a Free Online Opportunity Analysis Now